Loyalty Card Scheme Coursework Example | Topics and Well Written Essays - 6000 words

Loyalty Card Scheme - Coursework Example When the buyer joins the loyalty scheme they may be asked to complete a form which asks for details such as their name and address; these are subsequently entered into a database. Once a buyer has an entry in the database, further records of buyer buys can be added, so that eventually it is possible to build a profile of person buyer purchasing behaviour. This record of buyer purchase report can then be used to segment the retailer's buyer base, for reason of direct advertising and tailoring other marketing interactions and special offers to buyer desires. In exchange for registration, the buyer receives points that can be used in full or part payment for products or services. There has been considerable debate about the value of loyalty cards for both the consumer and the scheme's sponsor. Criticism can be grouped into those that cast doubt on whether what might merely be viewed as a modest discount arrangement, akin to electronic green shield stamps can generate buyer loyalty, and those who comment on the difficulties associated with the analysis of the buyer purchase data that retailers can collect through loyalty schemes. This article undertakes a case study based analysis of the Tesco Clubcard loyalty scheme. This loyalty scheme extends beyond the traditional model of a loyalty scheme in which buyers exchange modest rewards for buyer data and information, to the creation of a affiliation or brand web. Buyers are invited to engage with this web at a number of different levels. After a review of some of the earlier work on loyalty schemes, this article first describes elements of the Tesco Clubcard loyalty scheme, in terms of rewards, deals, and integrating channels. Finally, the article poses a number of research questions that extend beyond the more parochial assessments of the impact on loyalty scheme membership loyal behaviours, buyer value, and business performance, to the potential of loyalty schemes in building brand perceptions and experience. LITERATURE REVIEW Affiliation marketing shifts the focus of the marketing exchange from transactions to affiliations (Foss and Stone, 2001; Peck et al., 1999; Christopher et al., 1991; Buttle, 1996). Affiliation marketing recognizes that a stable buyer base is a core business asset. The essence and nature of affiliations and their business vale is summarizing in the concept of buyer loyalty, and its associated literature. The benefits of buyer loyalty to a provider of either services or products include: - lower buyer price sensitivity; - reduced expenditure on attracting new buyers; and - improved organisational profitability. Buyers may demonstrate their loyalty in any one of a number of ways; they may choose to stay with a provider, whether this continuance is defined as a affiliation or not, or they may increase the number of purchases or the frequency of their purchases or even both. They may also become advocates of the organisation concerned by playing a powerful role in the decision-making of others (Hallowell, 1996; Birgelen et al., 1997; Reichheld et al., 2000; Bolton et al., 2000). Loyalty schemes have become widespread in recent years. Byrom et al. (2001) recommend that there is over 150 such idea in the UK, resulting in the

Biography of Prof. Joseph Kahamba

Biography of Prof. Joseph Kahamba BIOGRAPHY OF Prof. JOSEPH KAHAMBA Dr. Joseph Kahamba is an Associate Professor in Neurosurgery at Muhimbili University College of Health Sciences (MUCHS) in Dar es Salaam, a Consultant Neurosurgeon and acting Head of the Neurosurgical department at Muhimbili Orthopedics and Neurosurgical Institute. He holds a Doctor of Medicine (MD) of the University of Timisoara-Romania, a Master of Medicine (MMed) in General Surgery of the University of Dar es Salaam, a Master of Science (MSc) in Neurosurgery of the Universities of Zurich, Ulm and Dar es Salaam (a sandwich program), and FCS-ECSA (Fellow of the College of Surgeons of East, Central Southern Africa) and MBA (Master of Business Administration) program of the University of Dar es Salaam. CHILDWOOD Born September 1 1964 in Bukoba, Tanzania, Prof. Joseph Kahamba was raised in a hard working middle class family with Ten siblings–four brothers and six sister. His mother was a farmer and father a Secondary teacher. He grew up mainly in three kind of environment, Gangster, Quiet, Energetic and loud .During his childhood years his family lived first in Katoke and then shifted to Ishozi, Bukoba. When they were living in Katoke he had many friends. He liked making friends. He was with them all the time. They went to many places and parties together, and they even went to the Disco or play soccer together and he really enjoyed this these moments. His best friends ware Stanley, Mjuni, Peter, Ester and Salma. He really enjoy be with them, because they were so nice that sometimes talk about all in his life, and when he had a problem they always help him. Childhood influences: The first book He remember reading for fun was called ‘Maisha Yetu’. He probably read it three times a day. He also liked Greek mythology since he was in middle school. He used to read mostly fantasy and science fiction in high school, and then got interested in mysteries when He got to Universities. Since his father was a teacher. He grew up in a very artistic family. His Dad was an inspiration professionally and his Mum was always there to talk to. His Dad taught him many values that define who he is now — the values of honesty, integrity and sincerity. They were teachers to him and his mother was always scout him to school when he was very young. She used to read for him stories every night that he can remember many of the stories and have even got quite a few of the books she read to him. Her Mum had a sing-song voice that he once told her but she thought he was criticising her and she got a bit humpy with him. His dad read to them when we were older but he helped them a lot with writing and studying. When sitting together with his father, they spent long hours talking about the world, politics, books and football. His father was also very funny, very good at jokes and could speak several languages. All this influenced his carrier. EDUCATION PRIMARY SCHOOL He received his primary education at Katoke Primary School between 1970 and 1973; his middle school education at Kanyigo School from 1974 up to 1978. Durring his Primary education his favorite subject were Science (especially biology and chemistry!), He loved them and he was never horrible at any subject, but he definitely hated History because he never liked writing essays since he didnt find it interesting. His favorite teacher was his Math’s teacher Ms.Salome, when he was in the fifth grade. As he described her as being very loving, caring, inspiring and almost like a mother to them. SECONDARY AND A-LEVEL After graduating at Kanyigo School in (1978) he was selected among 50 best students and been transferred to a Seminary government Secondary School (Kashasha Seminary) which it was 56 Kilometers’ away from his virrage. In 1978, Prof.Kahamba enrolled to Kahororo Seminary Secondary School for (O A-level) education between 1978 to 1984. While there much had happened routinely in the Seminary, each day had its own rhythm and he also noted that the seminarians had a varied schedule. They used to begin each day in the chapel, with either Morning Prayer from the Liturgy of the Hours at 7:30 a.m. After breakfast,Which sometimes made him to sleep in class .But in class He was often knowing how to do complex math problems before the concept had even been introduced to his class. In his second year the young Prof.Kahamba participated in student body government as Sports Minister in my second year. In this time, He worked for 2 years as the Scout President at a School camp. He liked most about school were the after-school athletic activities and least were Mandatory attendance and Learning superfluous subjects. Also he often knew how to do complex math problems before the concept had even been introduced to his class. He also did some extracurricular activities by Participating in Gym, Sports and Society clubs. He engage in the social life with other students mostly in parties. In 1984 his family returned to Ishozi, and Prof.Kahamba within a short time graduated from high school in the first division. UNIVERSITY In 1984, He enrolled at the University of Timisoara-Romania for his undergraduate study in Medicine (MD).In his first year in medical school he had been participating in new types of medical research. Since arriving in April he was been able to participate in two different research projects – one qualitative and one quantitative. In University, He was also involved in few outside activities. While there, and to enhance his meager income, He organized a Helping Hand Club and even served as its Vice president. After a handful of jobs , He finally went for different Projects to work for a large investment films. There He continued the trend of just meeting his potential, only taking on new challenges when enything was brought to his attention that it could be perfect opportunity for him. After graduating and reserved the certificate in Doctor of Medicine (MD) of the University of Timisoara-Romania, He then went back to his hometown and worked as Pharmacist assistance for the village local Institute Dispensary and a few Pharmacies in and around his hometown. In the meantime, He spent 1 year before Master school as a Soldier at Kanyigo Military, Bukoba serving for his county. During his time there, they moved into different largest military in the county for training. They also moved into the new country military base of Lugalo. One of thing he learned was simple. It doesnt matter if you can [do something] or not, you will. Just get it done. Going Master school had always been in the back of his mind, and he finally headed again across the Ocean to enroll in a Master of Science (MSc) in Neurosurgery at the Universities of Zurich in (1990). Early in 1992, he was transferred as a medical student to Zurich Medical cumpus to gain greater clinical experience, were he become Senior Laboratory Assistance at the University. He began his career as an ICU fellow at the Katoke Hospital Center where he worked in a variety of critical care settings before coming to the Clinical Center in 1999. At the Clinical Center he began his career as a Senior Clinical Researcher in the Medical Intensive Care Unit. His clinical research specializations included health behavior and health disparities research with special emphasis on methodology and measurement in end-of-life care, integrative health and vulnerable populations. After that, His wife and him moved to Bugando, Mwanza. Were they lived there for two years and managed to teach Bugando Medical University for almost 1 year. Then they had two daughters, Eunice and Nelly, and we moved back home to Dar es salaam. were he enrolled for MBA (Master of Business Administration) program at the University of Dar es Salaam.While there he used his extra time to teach at Muhimbili University College of Health Sciences (Neurosurgery). Professional Recognition In November 2003, Prof. Kahamba was recognized by the Tanzanian Society of Orthopedics with the Dedicated Service Award. This award honors dedicated volunteer service to the Society marked by his outstanding performance. Between 2000 and 2006,He served as President of the Medical Association of Tanzania (MAT) at Muhimbili Orthopedics and Neurosurgical Institute. The Association that aimed to compliment the government efforts in reaching its desired objective of promoting the health and wellbeing of all Tanzanians. Marking the 45th Anniversary Medical Association of Tanzania (MAT) in 2008.Professor Joseph.F. Kahamba was presented with MAT Fellowship certificates for their distinguished contributions to the promotion of the medical profession and nurturing of the Medical Association of Tanzania. FAMILY In 1990, He met a pretty woman at a Staff Board meeting. He could feel that she was the right one for his eternal life. In 1991, He married Dr. Godelive Kagashe,Lecture in College of Health Sciences (MUCHS) in Dar es Salaam when he was 27.The wedding took place in Church, one month from his 28th birthday, Gogelive was 25, who spent her childhood in Morogoro, Tanzania. They have four childrens,One boy, Innocent 21 and three Daughters, Eunice 23, Nelly 22 and Karen 17. Eunice lives in the Mikocheni area. Shee works for a Clothing business company. Whenever they visit each other, they have a great time and many laughs. She also guides, teaches , and has been a great role model.Nelly is a Postgraduate in Medicine at Bugando Hospital,Mwanza.While Innocent is undergraduate in Civil engineering at Arthi University. When he was young, He sometimes did something very horrible that he then regret doing. One at which he would get other children to laugh at someone. He made fun of that person and got others to join in. In the rare hours when he’s not at Work, He enjoy running, reading, watching news. He’s very excited about moving back to his village in next year’s. About his Haya and Christianity background he said â€Å"its important because its how and why my parents behaved in the way they did. If I try to break that down into exactly what, all I come up with is things like the particular way in which they told stories about their family and their childhoods. At age of 50, He honestly think that reading has been one of the pleasant constants in my life. Reading truly feeds his soul. Looking ahead 20-30 years, He will fear losing his eyesight more than any other senior ailment. What the heck, he could enjoy reading The Adventures. Among of the worst or most embarrassing experience of his career as had been to identify his younger brothers body at a local municipal morgue. Employment and Professional Activities 1986-1987 Research Laboratory , University of Timisoara-Romania. 1988-1990 Postdoctoral fellowship, Institute for Advanced Study, Mwanza. 1991-1992 Senior Laboratory Assistance, University of Zurich. 1996-1997 Assistant Professor, Bugando University, Mwanza. 1997-1998 Associate Professor, University of Dar-es-salaam. 1998- Professor, University of Muhimbili, Dar-es-salaam. 1997-1998 Staff of Katoke Hospital Laboratory,Bukoba. 1998-2000 Director of MOI Physical Laboratory 2002-2004 Head of the Neurosurgical department at Muhimbili Orthopaedic and Neurosurgical Institute. 2000-2006 President of the Medical Association of Tanzania (MAT). 2007- Associate Professor in Neurosurgery at Muhimbili University College of Health Sciences (MUCHS),Dar-es-salaam

Lucid Dreaming Essays -- Reserach Dreaming Dreams Essays

Lucid Dreaming Austin based filmmaker Richard Linklater recently released a movie that is a dream. By that I mean both that it is about a dream, and that it is dreamlike. "Waking Life" received mixed reviews, but it also sparked new interest in an idea that has actually been around a long time: lucid dreaming. In this paper I intend to explore the concept of lucidity in dreams, and to concentrate on the research of Stanford University's Stephen LaBerge, who has used lucid dreaming as a tool to better understand the biological phenomena of sleep and dreams. Basically, "lucid dreaming" is being aware that you are dreaming(1). In the late 19th century, Frederik van Eeden published his observations about his own lucid dreams. He reported the sensation of "being able to freely remember the circumstances of waking life, to think clearly, and to act deliberately upon reflection, all while experiencing a dream world that seems vividly real(2) (3)." Lucid dreams are not reported often, although a 1988 study by Snyder and Gackenbach indicated that as many as 58 % of people report having had at least one lucid dream in their life time, with 21 % having them as regularly as once a month(2). LaBerge was the among first scientists to provide scientific evidence supporting the phenomena in the early 1980s(4). His research has shown several techniques to be successful tools to help an individual learn how to become lucid in a dream. Lucid Dreaming: Fact or Fiction? Scientific debate regarding the validity of lucid dreams has existed for some time. Some believed that so-called lucid dreams were not dreams at all, but brief arousals from the sleeping state analogous to day dreaming. As recently as 1985 David Foulkes ... ...ry, dream lucidity appears to be a valid phenomena and one many people hope to achieve for themselves. Whatever your interest in the topic, you are sure to find an outlet for it in the plethora of internet resources available on the topic. Internet Sources: 1)Lucidity For All http://www.ld4all.com/index.html 2)The Lucidity Institute Site: "Lucid Dreaming: Psychophysiological Studies of Consciousness during REM Sleep, by Stephen LaBerge, Ph. D. http://www.lucidity.com/SleepAndCognition.html 3) The Lucidity Institute: "A Study of Dreams" , by Frederik van Eeden http://www.lucidity.com/vanEeden.html 4) "Waking the Dreamer", Levity.com http://www.levity.com/mavericks/lab-int.htm 5) "Dreaming: Lucid and Non Lucid" , by David Foulkes http://www.sawka.com/spiritwatch/dreaming.htm 6) The Lucid Dreaming Guild http://www.geocities.com/lucidguild/

Plato Essay

Socrates gets Laches to agree to a new definition of courage by arguing that not all cases of courage are a sort of endurance. He asks Laches if he would consider courage to be noble to which Laches replies he would. Socrates then asks him would he consider foolish endurance to be seen as hurtful,to which Laches also agrees. With this in mind Laches agrees to a new definition of courage to include only wise endurance. 2/5 2. They conclude that knowledge of a virtue such as courage isn’t seen as being normal in the way hat it is,but being the kind of thing that is known consciously and spoken. Somebody who can talk about the subject of courage but don’t do well in battle,would have no real insight into what most people would consider courage. 0/5 3. Socrates argues for this conclusion by saying there could be some objection to the claim that courage is both foolish and wise. Firstly,wise courage gives you the belief that you are doing the right thing,but don’t hav e to,but by believing you have wise courage,it is the best thing to stay and fight. However,knowing you havn’t the resources for battle,but are considered brave enough to stay and fight anyway,surely this can be seen as both foolish and wise courage. 2/5 4. Socrates asks Laches if he knows the nature of virtue and would they tell others of it. Laches agrees to both questions allowing Socrates to test Laches own knowledge of virtue. He asks him about the part of virtue that is relevant to the art of fighting in armour – courage. Socrates then asks Laches to take into account the actions of the Sythian cavalry who fought bravely whilst running way. These examples are of a courageous nature but do not fit Laches example of courage. Socrates then asks Laches about the nature of courage of the soldiers who man there posts,but adds also about the courage of people in general,wether in battle,politics. poverty or fear. He reinforces his argument by using the example of â€Å"quickness which may be found in running, speaking or playing the lyre. In this case Socrates states that the definition as the quality that does a lot in very little time. Laches has to come up with an idea of courage that takes into account all ideas in which a person might be courageous. One objection that might be made to one of Socrates arguments is that it may only seem like he wants to impress upon Laches that it is possible to have any sort of knowledge of courage at all because Socrates says that the only genuine piece of knowledge he can have is that he knows nothing in the first place. But,as there isn’t anybody that knows enough about courage to speak f it,maybe we should take into account Laches continuing courageous behaviour as a kind of knowledge,rather than it being known concsiously and spoken,courage may be the only thing to be considered as an example. Someone who speaks for hours about courage but is cowardly during battle,would have little knowledge of courage. This example is about spoken knowledge and is amplified again by Socrates when he asks Laches to try and embody the very courage and endurance he is looking for in hi s quest. 18/35

Family diversity in today’s society Essay

Examine the extend,of and the reasons for family diversity in today’s society. Many sociologists argue that the nuclear family is a universal and dominate institution however there has been an increase in diverse family types for various reasons. Examples of these diverse families are lone parents, reconstitutions and cohabitation families. Although most people experience life in a nuclear family, it represents only a stage in their life cycle. Social and demographic changes have meant that an increasing part of many people’s lives are spent in households that are not based on conventional nuclear families. Firstly the increase of single parents (lone parents) has tripled since 1970s in the UK. About 25% of all families with dependent children are single-parent families. There are various reasons which contribute to the increase of single parenthood but one main one is the demographical changes in the UK, is divorce. Divorce was legalised in the early 1970s and as a con sequences it is cheaper and easier to get a divorce and this one of the explanations for the growth in lone-parent families since the early 1970’s. Whereas in the past it would take years to get a divorce and even then the outcome was not always fair. Feminist argue that diversity is valued and liberal as it gives women a choice. They also argue that this not only benefits women but en as well as they can have more time with the child and care for their children, then in the past that was only seen as the women job. However these traditional values are stilled established by ethnic groups not so much. Another reason for the increase in single parent families is due to greater acceptance in society. There is no longer as stigma that you have conceives a child with in marriage. This is interlinked with secularisation, which means the decline in religious practice and thinking. Therefore religion has very little influence over people lives hence they have a wider option in regards to the type of family they chose. The media also contributes the greater acceptance of single-parents as it depicts them in a positive light today, whereas in the past were it was seen as ‘sinful’. The increase is in single parent families is also due to help of the welfare state. The welfare state provides the single pare nt finical support hence taking the position or the role of the father. As a result women no longer need to rely on men or marriage for support. The increase in never married single mother now accounts for about 40% of all lone parents. Although Britain has become more diverse single  parenthood is still not accepted by everyone. The new right thinker Charles Murray (1984) argues that the increase in lone-parents is due to the over generosity of the welfare state as they have provide for both the parent and their children. Murray argue that this creates ‘perverse incentive’, that is rewarding irresponsible behaviour hence creating a ‘dependency culture’ in which people assume that the state will support them. One of the consequences of the lone parent family is step families (often called reconstituted families) which accounts to about 10% of families with the dependent children in the UK. A reconstituted family is made up of an adult couple, living with at least one child from a previous relationship of one of the partners. However although there is an increase in diverse family types the stepfamily are more at risk of poverty because the stepfather would have to provide for his current step children and his children form a previous relationship. In addition a difference in sexuality has contributed to the increase in family diversity. Gay and lesbian households have become more common and more acceptable in society than in the past. As Jeffrey Weeks, Donovan and Heaphey did their study in 1999 they argue, ‘During the past generation the possibilities of living an openly lesbian and gay have been transformed’. According to Weeks et al (1999) the same sex families look upon their household and friendship network as a chosen family. Same sex families have more option than the conventional heterosexual family and others see these families and an alternative and continuous devolving. Weeks et al argues that this part of a wider social change which can be based on culture and ethnic difference. Another sociologist called Roseneil (2005) develops the idea of chosen your own family. She uses the term hetronorm to refer to the intimate relationship between a heterosexual couple is seen as normal. Cheal (2002) notes that many gays and lesbians are legally allowed to adopt nevertheless many want to retain status of difference because they may feel that by adopting a child they are being shaped or moulded to portray a heterosexual family. Another main reason in why same- sex families increase is the decline in secularisation because some religions condemn homosexuality and now less people are religious in the UK they are more acceptant of homosexuals. Another type of family is singletons; this means that when someone lives by themselves. About 3 in 10 household contains one person. The reasons for  these changes are the increase in separation and divorce has created more 1 person households especially with men under 65 because children are more likely to live with their mother. Also the decline in marriage and the trend in marrying later because people are living longer hence there are more people that are single. Stein (1976) argues the growing number of people choosing to be single is a deliberate choice. However, while many of these choose to remain single some are alone because e there are few partners available in their age group. Furthermore, another type of household is living apart together. It is often assumed that those living alone do not have a partner. However the researcher by Duncan and Phillips (2208) found that 1 in 10 adults are ‘living apart together’ and has become increasingly common. Living apart together is a significant relationship, but not married or cohabiting. Duncan and Phillips found that some couple cannot live together for finical reason and the minority actively chose to live apart may be because they want to keep their home as a security because if the relationship does not work then at least they have a home to go to. Nonetheless although there are various other families it does demolish the existence of the nuclear family as they are still common but it has changed hence becoming more modern. Perspectives like the functionalist and new right as described to be ‘modernist’ because they see modern society. The nuclear family has shaped and changed to fit society which helps maintain it by performing some essential functions. According to Chester (1985), there was little evidence that people were choosing to live on a long-term basis in alternatives to the nuclear family. However, he did accept that some changes were taking place in family life. In particular, many families were no longer ‘conventional’ in the sense that the husband was the sole breadwinner. He accepted more women are out working to finical support their family. He called this new family form, in which wives have got jobs, the neo-conventional family. Although many people are not part of the nuclear family at one time in the life is largely due to the life-cycle. Many people who are currently living alone i.e. widows, singleton or those who are yet to get married, were either part o f a nuclear family in the past or will be in the future. Chester argues that the statistics is misleading and does not portray that most people will spend a major part of their life in a nuclear family. The extended family is another type of family which is three  generations living together. The extended family was strongest in working-class families. It is less important today because of geographical mobility, but research by Finch and Mason (1993) shows that kinship ties are still important for most. They also receive finical help from extended family and they also found that the women are more actively involved with extended family. Wilmot (1988) did his study on the dispersed extended family and the beanpole family. Wilmot (1988) argues that there are four main types of extended family; extended family of residence where the members live in the same household, the local extended family – where 2 or 3 nuclear families live separately but in close proximity and see each other often, the dispersed extended family – nuclear families who see each other frequently but live further apart and do not see each other as regularly and the attenuated extended family – similar to the dispersed extended family but the contact is even less frequent. Brannen (2003) argues that there is a strong intergenerational links between generations mainly because people are living longer. However the links between the intragenerational links between siblings, cousins etc. were somewhat weaker. Therefore Brannen characteristic contemporary family structure as being long and thin and she compares it to the beanpole. A beanpole family is a nuclear family with one or two children who maintain regular contact with grandparents. Furthermore another concept which has contributed to the increase in diverse families is culture diversity. There’s is an increase of people with different ethnic background hence this means there alternative family forms and living arrangements. Ghazala Bhatti carries out her study in 1999 on Asian families living in the southern England. She found that the conflict between generations has created a new family type as the children may not marry someone with the same background. However Bhatti stresses that these families were not the norm. Within black families there is high rate of female-headed houses, lone-parent black families has someti mes been seen as evidence of disorganisation which link back to slavery. This is because under slavery when people were taken the children would stay with their mothers. Also due to high rate of unemployment among black men has meant that they cannot provide for their family which as a consequence lead to high rates of desertion or marital breakdown. Also among Asian families their household do contain three generation but most are in fact nuclear  rather than extended families. Larger Asian households also to some extent reflect the value placed on the extended family in Asian cultures. These differences are likely to have resulted from the fact that many Asian immigrants have come from a traditional agricultural economy where family patterns are more like pre-industrial Britain. Thus, minority ethnic families have not just contributed to family diversity through each group having its own distinctive family pattern. They have also contributed to it through developing diverse family patterns within each ethnic group.

Collateral Learning Essay Example

Collateral Learning Essay Example Collateral Learning Paper Collateral Learning Paper When it came to Neil Postman who talked about how television and movies can also double as being educational, I would have to agree with him. There are many shows on television that prove to be a good way to learn about different aspects of life that one may not have known about before. For example, the food network is where one would turn in order to learn more about a certain food dish, while a channel like the history channel would be used to learn about past times and other countries. Then, there are childrens shows Like Dora the Explorer, that help children learn Spanish Just by watching television for a mere thirty minutes. Postman made It clear that the television was not the only answer to educating people. There skull needs to be a classroom environment In order to ask questions and socialize with other people. On the other hand, Bell Hooks talked about how many television shows and movies portrayed poorer people as sort of lazy and not really wanting to better their lives for themselves and their families. She did not like this because she herself came from a poorer background which she got herself out of by going to Stanford. Even though she had to take out many loans in order to attend the school and often could not go home for holidays, the people she ended up spending the holidays with taught her that she did need to be there In order to improve her life and move up in the world. The television show the Fresh Prince of Bell-Alarm, was a good example to me that Postmans concept of learning from watching something Is extremely true, and also Hooks concept of someone wanting to better their life Is also true. During episodes of this television show, you see a young man who came from almost nothing, make his way into becoming a well-educated and independent man. When it came to what Bell Hooks had to say about representing the poor, I believe that this show did a good job of that. The main character Will Smith, was a lower class citizen from West Philadelphia where he would get into trouble often and have a bad life for himself. But once he moved to Bell-Air to live with his wealthy aunt and uncle, e learned that there was a different life out there that he wanted. Will finished high school and ended up going to a college in California called LILA. Here, is where he knew that what he was doing would make him have the life he wanted, as long as he worked hard for It. Watching him proved that nothing comes easy and everyone must work hard for what they want In order to better their life. Collectively, between Postman and Hooks, what many can learn Is that It Is k to watch television and movies because although they are there for entertainment they are also there for earning purposes. Although sometimes television snows may portray something In a way that does not always shine the best light on it, people need to look past that and see that there is something better out there than what those people are currently in. Everything one sees whether it be in television, movies, or even plays, proves to be a teaching experience, even if it does not seem like it is at the moment. In the end, Postman and Hooks points both prove to make sense and have reasoning behind them that many people will be able to understand.

Natural Environment and Nbb Essay

Natural Environment and Nbb Essay Natural Environment and Nbb Essay CASE STUDY Executive Summary The main purpose of this case study is to analyses how the brewery company makes their products different from other brewery company without damaging any environmental or natural resource. NBB was the first company which produces one galloon of beer with the ratio amount of 3.8; 10 which is just half while other company use 5 gallons of water to make one gallon of beer. They change their core value that using more of cans instead of bottles because the cost of bottles is more than the cans while transporting from one to another. Introduction The new Belgium Company was invented by Jeff lebesh and his wife name Kim Jordan. Their main aim is to expand their home beer business to commercial production. However they both believed that they could produce world class beer while maintain all social environment. After sometime the new Belgium Company had become the third most popular largest craft company in overall industry. Their mission of the business is just to provide fine beer to the public without harming any natural environment and maintain the sustainability of the bsiness.in 1989 when Jeff was returned their home from Colorado from her bike trip he was set an quest that he want to serve the different taste of beer to the American’s beer drinkers i.e. essence which he was found in her bike trip in the Belgium countryside. By using their own home experience they both invented a new taste of beer and started to sell in their local market i.e. to their neighbor, friends, local pubs etc. Having a parallel to sometim e in 1991 the company produce only two types of beer name as fat tire amber ale and the darker dubbel.Furthermore,Today now NBB produce more than 18 different style of beer having having all have different taste. The NBB is the first brewery company which done their business while maintaining all business corporate social responsibility toward the without dame environment and the public also. Literature Review The review of previous research accomplishes several purposes. It shares with the reader the results of other studies that are closely related to the Study being reported, it relates the study to the larger, ongoing dialogue in the literature about the topic, and it provides a framework for establishing the importance of the study. It can serve as a benchmark for comparing the results of the study with other findings. Methodology This section specifies the type of research design utilized in the paper, such as the approach to data collection, analysis, and report writing. It should detail the context of the research, e.g. type of organization, jurisdiction, indicate how subjects were selected, e.g. random, key informants, discuss techniques for data collection, e.g. interviews, questionnaire, document review, study of case files, and explain the underlying rationale for these decisions. It may be useful to discuss the strengths and weaknesses of the chosen design. Study A case study is the study of the particularity and complexity of a single case. Relevant cases will include public and not-for-profit administrators and their programs. Most often, these cases will be embedded in a political system in which actors exercise power and influence over processes and decisions. We are interested in cases for both their uniqueness and commonality. Cases are "bounded, integrated systems;" hence, we observe working parts that connect people with programs in some sort of purposive fashion. Some cases are so important in themselves that we focus on studying their intrinsic qualities. Other cases are applicable to important public administration and public policy questions. Hence, they are considered instrumental to understanding larger issues Analysis 1. What is the ethical issue in this case? The NBB always do a commitment in the starting when they starting to expand their business. If and Kim developed a set of core values that